The Business of Opera 2026 Agenda
Purpose, passion, performance: shaping opera’s next decade
The Summit will be held under the Chatham House Rule.
22 October 2026 | Convene County Hall, London
| 8:30 AM - 9:00 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:00 AM - 9:10 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:10 AM - 9:15 AM |
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| 9:15 AM - 9:45 AM |
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| 9:45 AM - 10:25 AM |
Joins us for a conversation about artistic ambition, accessibility and what it means to make opera that feels urgent, alive and worth the journey.
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| 10:25 AM - 10:55 AM |
What can the sector learn from Opera America’s latest research into new audience behaviour, retention, and barriers to return? This session draws on those insights and explores how U.S. models could inform alternate approaches to attracting and engaging local audiences. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10:55 AM - 11:25 AM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Working Group Sessions (11:25am - 12:40pm)
Four simultaneous working groups, one per track. Each opens with a short framing presentation, followed by structured group discussion. Groups close with agreed action points, submitted before the feedback plenary.
Beyond the first ticket: retention, loyalty and the long game
What do we know about the journey from first-time attender to long-term advocate.
And what do we know about why first-time attenders fail to return?
Which interventions shift behaviour?
And what might venues understand about loyalty and repeat attendance that producing companies still overlook?
Emerging artists and young opera talent
Too much talent is still lost. What are the strengths and weaknesses of the various emerging artist models? How can companies better track alumni careers and coordinate nationally and internationally to provide more joined-up support? And what role can these programmes play in developing talent beyond singing - across stage management, directing and casting?
Building financial resilience: donors, endowments and what comes next
What will financial resilience really require over the next decade?
From philanthropy and endowments to the next generation of donors, this session asks what financial resilience will genuinely require over the next decade - and how organisations build a future that is less dependent and more sustainable.
Learning & participation: sharing what works
Opera companies across the UK are delivering education, outreach and participation programmes of real quality - but too often in isolation, reinventing what others have already built.
This session brings together practitioners to share models, examine what the evidence says about impact, and ask where greater collaboration and coordination across the sector could extend reach, reduce crossover, and make the case for learning and participation more effectively to funders and policymakers.
Networking Lunch
| 12:40 PM - 1:40 PM |
"Where Do I Start?" – AI Clinic for Real Opera Problems, Charlie Palmer, Consultant, Steadman AI should provide a real opportunity for opera companies to drive admin efficiencies, build audiences, set pricing and programming more effectively and generally do more with less. Using real live problems submitted in advance by conference attendees, Charlie will walk through how everyday AI tools can help with some of the processes and complexities common to opera companies of all sizes. What can AI do for you? What can you realistically expect, and what should you watch out for? If you have a process or problem you feel is ripe for AI transformation, or would like to enhance what you have already tried, do please let us know by filling in the form. Please note that this session explores the practical application of AI to administrative roles, rather than any discussion of copyright issues or use of AI in the creative process. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Working Group Sessions (13:40pm - 14:30pm)
Four simultaneous working groups, one per track.
NextGen: who is the next generation opera audience, and how do we reach them?
When Timothée Chalamet spoke publicly about opera, the world paid attention.
His comments reflected what certain younger circles may feel: that opera is extraordinary but distant, exciting in theory yet alienating. This session asks what it would genuinely take to change that.
Beyond the marketing and pricing - we explore the fundamental question of whether opera is building itself for the next generation.
Artist and Administrator welfare: the conversation the sector can no longer defer
It has been a gruelling few years for artists and administrators alike.
What is the honest picture of wellbeing across the workforce?
What is the people cost to dealing with the pressures of uncertain employment and relentless organisational strain?
And what practical steps can companies implement now.
Fireside chat – Arts Council England and UK Opera Association
An important discussion on the implications of the Hodge Review and what the sector must do to prepare effectively for the decade ahead.
Financial viability and the future
Smaller companies face a specific set of pressures - and a distinct set of opportunities. This session brings together Chairs and CEOs from across the independent and festival sector for a frank conversation about financial viability, governance and what it actually takes to sustain an organisation through the current climate. What does long-term resilience look like and what can the sector do collectively to make sure the institutions that give opera its range and vitality have a future?
Working Group Sessions (14:35pm - 15:35pm)
Four concurrent sessions, one per track. Same format as earlier working groups with conversation moving towards action and solutions.
Big stages, small stages, same ambition
Opera has long treated scale as a proxy for ambition - and too often behaved as though it sits apart from the wider cultural sector altogether. This session brings together artistic directors and producers working across opera, theatre and touring to ask what genuine quality and ambition actually look like at every scale, from a flagship main stage to an intimate fringe venue to the rural touring networks reaching audiences opera rarely does. Where are the crossover communities already being built between opera and the wider performing arts, and how do we build more?
Casting: the gatekeepers the sector rarely talks about
The casting process shapes everything - which artists work, which companies thrive and what audiences see on stage.
This session brings together the people who shape it - casting directors, agents and artistic leadership - to ask how the system actually works, where its blind spots are, and what a more transparent and equitable process might look like.
Making the case: income, advocacy and the language of value
What does a resilient income model look like in 2026 and beyond? And, with a collective voice for the first time, how does the sector make the case for investment in language that lands politically, publicly and philanthropically?
New ways to experience opera
Opera’s relationship with technology is uneven.
This session moves past the theoretical and looks at new ways of staging and experiencing opera using immersive and extended reality, digital tools that enhance creative feedback and whether technology can help opera reach new audiences.
| 3:35 PM - 4:05 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 4:05 PM - 4:50 PM |
The day has been about problems and possibilities. This closing conversation turns to what's happening off stage - how AI is quietly transforming the back office of arts organisations, from dynamic ticketing and pricing to audience forecasting and marketing automation. Join a conversation between an opera leader already putting this into practice and a voice from outside opera who is applying AI at one of the UK’s biggest cultural institutions, exploring what it means to bring that thinking into a sector built on tradition. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 4:50 PM - 5:20 PM |
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| 5:20 PM - 5:25 PM | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
