Name
Working Group Session 1: PURPOSE
Date & Time
Thursday, October 22, 2026, 11:25 AM - 12:40 PM
Speakers
Emily Simpson, Opera North
Tyler Stoops, The Grange Festival
Frederic Wake-Walker, Mahogany Opera
Deborah Shaw, Marlowe Theatre
Emily Simpson Tyler Stoops Frederic Wake-Walker
Description

What do we know about the journey from first-time attender to long-term advocate.

And what do we know about why first-time attenders fail to return?

Which interventions shift behaviour?

And what might venues understand about loyalty and repeat attendance that producing companies still overlook?
 

Speaker
Moderated by Frederic Wake-Walker, Mahogany Opera