Name
Working Group Session 1: PURPOSE
Date & Time
Thursday, October 22, 2026, 11:25 AM - 12:40 PM
Speakers
Description
What do we know about the journey from first-time attender to long-term advocate.
And what do we know about why first-time attenders fail to return?
Which interventions shift behaviour?
And what might venues understand about loyalty and repeat attendance that producing companies still overlook?
Speaker
Moderated by Aoife Daly