Name
Working Group Session 1: PURPOSE - Retention, loyalty and the long game
Date & Time
Thursday, October 22, 2026, 11:25 AM - 12:40 PM
Speakers
Emily Simpson, Opera North
Tyler Stoops, The Grange Festival
Frederic Wake-Walker, Mahogany Opera
Deborah Shaw, Marlowe Theatre
Emily Simpson Tyler Stoops Frederic Wake-Walker Deborah Shaw
Description

What do we know about the journey from first-time attender to long-term advocate.

And what do we know about why first-time attenders fail to return?

Which interventions shift behaviour?

And what might venues understand about loyalty and repeat attendance that producing companies still overlook?
 

Location
WATERLOO SUITE
Speaker
Moderated by Frederic Wake-Walker, Mahogany Opera