Data to Market Research

"It’s Passionate…. It’s posh. But they have got some bangers.” 

Public First has run one of the biggest nationally representative polls of its kind undertaken in the UK into the public perception of opera.  

Phase 2 of the report is now available exclusively to delegates of the Business of Opera Summit.

To access the report, please give up your feedback on the event.  

FEEDBACK AND DOWNLOAD THE FULL REPORT HERE

An overview of phase 1 of the research, published in May 2024 is available for download below.

To give you a little taste...

  • Did you know young people are more open to attending opera performances than their older peers? 
  • Some 61% of 18-34 year olds say they would consider going to an opera performance in the future.
  • The majority would expect opera tickets in London to set them back £75
DOwnload the initial report here