Name
Out of Opera Keynote: Heroes, storytelling and audience power: discover sport's winning formula
Date & Time
Thursday, October 10, 2024, 2:00 PM - 2:20 PM
Speakers
Description
- How the Olympics and Paralympics used heroes and stories to engage record audiences
- Why the real money followed the ticket sales – but wouldn’t have happened without them
- Rethinking the product to respond to what audiences want and like
- What the games makers achieved by making everyone feel welcome and included
Session Type
General
Location
Creative 1