Results of brand new research commissioned by the Laidlaw Opera Trust on the public perception of opera in the UK. Find out from our detailed analysis:

• What exactly it is that stops people from trying opera for the first time?
• What would convert an occasional opera-goer to a regular attendee?
• What do people expect a night at the opera to be like, and how do they expect it to compare to other forms of entertainment?
• What is considered value for money for an evening out engaging with the arts?