Name
Market research findings: The public perception of opera
Date & Time
Thursday, October 10, 2024, 9:30 AM - 9:50 AM
Seb Wride
Description

 

Results of brand new research commissioned by the Laidlaw Opera Trust on the public perception of opera in the UK. Find out from our detailed analysis:

  • What exactly it is that stops people from trying opera for the first time?
  • What would convert an occasional opera-goer to a regular attendee?
  • What do people expect a night at the opera to be like, and how do they expect it to compare to other forms of entertainment?
  • What is considered value for money for an evening out engaging with the arts?

 

Session Type
General
Location
Creative 1