Seb has led the polling team at Public First since 2019, and has run opinion research projects on a range of topics spanning over 30 countries. He has conducted research in the UK on areas including attitudes to Research & Development, views on new developments in Artificial Intelligence with a focus on the arts and creativity, and a wide range of research into attitudes towards politics and policy. Seb’s background prior to his work at Public First included academic research into the relationship between personality and music preference, and his work on how these relationships vary around the world has been published in the Journal of Personality and Social Psychology.